The quick answer… not a damn thing. I write and I hope people care enough to read it. I think I’ve been pretty lucky over the past few months to get some loyal readers, and meet some great people in the process. But, how does one attract more readers, and get more attention?
I did a post a while back on Blog Tours, and how they’re a (fun and) great tool to create a network and attract readers. But, what if you want more?
I’ve developed a general understanding of search engines since I began, and I even get hits from some interesting search engine terms–mostly book references, someone looking for Craig Conley (I seriously have no idea who that might be or how that search landed people on my site), and some folklore references. So at least the first and last groups make sense.
To get a better understanding of it all, I recently attended a webinar on Triberr (a service to which I am very new).
The gist of it is, there are 2 things that really help your page ranking–people linking to your site (especially high ranking sites) and anchors. I knew about the first one, but not the second. When someone creates a hyperlink (like the one above for my Blog Tours) the text “blog tours” is the anchor for the hyperlink. This text actually makes quite a difference in how your site is perceived by Google. If someone links to your site and uses the anchor “click here,” it won’t really tell Google anything informative about your site, but if they used a more descriptive anchor like “folklore” or “author,” it would reveal these keywords to Google.
However, as the webinar points out, you don’t really have control over who links to your site or what anchor text they use, however, armed with this information, I’ll certainly be more careful what anchor text I use.
There were a lot of other great pointers in the webinar, and if you’re interested in some ways to boost attention to your site, check it out (warning there is quite a push to use their own Triberr service, but most of the tips and tricks apply either way);